Instructor-Led Online Marketing Design Certificate
Professional Certificate in Marketing Design
Expand your marketing, technical, and design skillsProgram Overview
In the Sessions College Professional Certificate in Marketing Design program, students develop skills in the in-demand software that most marketing designers needs to know: Adobe Photoshop and Illustrator. Students build a skill set in digital image preparation and vector illustration while applying foundation design concepts in color, typography, and identity design.
- Design visual communications using Adobe Photoshop and Illustrator.
- Learn the fundamentals of visual design.
- Gain practical experience in marketing collateral design.
- Develop essential skills in branding, advertising, and promotional design.
Instructor-Led Program
- Project-based courses led by design and digital media professionals.
- Learn at your own pace, on your own schedule—no mandatory logins or preset meeting times.
- Build skills through mentoring and critique from expert instructors.
A Better Way to Learn
Online
Study 100% online from anywhere with 24/7 access to classes.
Self-paced
Complete your program on your own time in 9 months or less.
Industry Relevant
Develop in-demand skills for your creative field.
Customizable
Marketing Design Courses
Program Curriculum
Designed for the busy adult learner, the Professional Certificate in Marketing Design is a 360 clock hour program completed in nine months studying part time.
Level 1
- 4218 Photoshop Basics - 60 hours
- 4023 Design Foundations - 60 hours
- 4226 Illustrator Basics - 60 hours
Level 2
- 6011 Intro To Marketing - 30 hours
- 4211 Fundamentals of Logo Design - 30 hours
- 4504 Creative Concept Development - 60 hours
- 4050 Marketing Design - 60 hours
Course Descriptions
4218 Photoshop Basics
Get a thorough grounding in Adobe Photoshop, the premiere image-manipulation tool for print design, Web design, and photography. You'll learn to choose and use the best techniques for common Photoshop jobs including selecting and isolating objects, creating image composites, masking and vignetting images, setting typography, and improving images with retouching and effects. Every designer must tame this creative powerhouse of a program. Learn more
4023 Design Foundations
Color is a fundamental medium for any artist or designer. Typography is what sets designers apart from other artists. Composition, literally the assembly or construction of elements, is the artful arrangement that guides the viewer's eye through an image. In this course, you will analyze everything from Grand Masters to Madison Avenue ads to tubes of toothpaste, and discover how color, type, and composition are combined to create effective and powerful visual communications. Class projects challenge you to build and apply your design skills in application to real-life creative scenarios.Learn more
4226 Illustrator Basics
Build a working knowledge of Adobe Illustrator, the graphic designer’s vector program of choice. Course projects explore selection tools, drawing tools, layers, the Pen tool, transformations/distortions, type tools, and modifying paths and shapes. Tapping the power of vector software allows you to produce detailed and scalable art for almost any application. Learn more
6011 Intro to Marketing
Lay a foundation for a career in business marketing design by studying marketing concepts and how they impact the design process. Students learn design principles and explore design case studies from the world of marketing communications design. The focus of the class is building a basic understanding how marketing strategies are developed. Learn more
4221 Fundamentals of Logo Design
Explore the philosophy and process behind designing a logo. Students learn the importance of corporate identity and the different stages in a typical logo design project. The course establishes a solid conceptual and practical grounding for anyone interested in pursuing a career in visual identity, from a design or a marketing perspective. Learn more
4505 Creative Concept Development
Where do creative concepts come from? In advertising, illustration, or design, you need to be able generate many ideas for your clients and projects. This class provides you a training in identifying the needs of each projects, brainstorming solutions, challenging your assumptions, and testing/evaluating your ideas until you have a winner. Learn more
4050 Marketing Design
Learn how to make design decisions through research, writing, and planning techniques that set marketing designers (and their clients) apart from the competition. Class projects challenge you to combine concept, research, planning, presentation, and visual design to build your marketing portfolio. Learn more
Build Your Own Learning Path
This program is adaptable to a wide range of experience levels. Choose the option(s) below that best meet your learning goals.
Option 1
Specialize
New to the field? Simply complete all required courses in the certificate program.
Option 2
Customize
Already have some industry and/or software experience? Customize up to 50% of your programChoose from courses in Web Design, Software, Motion & Video, and more by choosing alternate courses.
Option 3
PLUS
Need more training? After you've completed your program, add concentrations at reduced tuitionChoose from concentrations in Web Design, Digital Photography, Illustration, and more to enhance your creative skills.
Program Outcomes
By completing the program, Professional Certificate in Marketing Design students develop the following competencies:
1. Marketing
Conceptualize, create and present work that delivers strategic solutions to address business and customer needs.
2. Technology
Create images and design layouts by effectively and efficiently using design software including Adobe Photoshop and Illustrator and other industry technologies.
3. Art/Design Principles
Demonstrate the ability to produce visually compelling work by applying knowledge of color, typography, and composition.
4. Design Process
Develop strategic advertising and marketing concepts and campaigns for a variety of audiences and social contexts.
Sessions Student Work
Student Work
What Students Say
I have used many of the skills that I’ve learned from these classes in developing a few items for my employer for job fairs such as flyers and display boards. I am also planning to use these skills to work on a few personal projects.