Great designers learn from each other and from the art and design movements that shaped the industry as we know it. In this 3-lesson course, you'll explore print design from its early 20th century beginnings to its key 21st century players. From Art Nouveau to postmodernism, book design to information design, you'll gain a foundation in the movements and fields that can influence your signature style.
As you work through hands-on design projects, you'll gain experience in research, idea-building, and production of creative concepts. You'll learn how to consider international culture in your work and you'll explore interviews with top designers, learning how they use history as a springboard for modern projects.
Lesson One begins by explaining the importance of research in the graphic design field. You'll learn why research is instrumental to good design, and explore historical art movements, starting with Art Nouveau. Movements and key artists are examined through the 20th century, and visual parallels are drawn between art movements. In the exercise, you will report on a design movement that intrigues you.
Graphic design is a large field, with numerous sub-fields and niches. You will explore major areas, such as poster, book, magazine, and album design, as well as smaller niches such as stamp, currency, and ticket design. Lesson Two presents historical design trends and inspirations, and their effect on modern pieces. Past and present magazine covers illustrate how art movements affect design. You will create an inspiration board in the exercise that demonstrates your ability to research genres and fields.
Finally, having accrued inspiration amongst a host of interesting art movements, you will learn how to apply that inspiration to current projects. Research is an integral aspect of graphic design, and cross-cultural research is of particular importance to avoid embarrassing gaffs. The course will wrap up with case studies of research-intensive projects and peeks into top designers’ processes. The final exercise gives you the opportunity to design with one of the greats for inspiration.