visit the school of:

	CHAT \| BLOG: NOTES ON DESIGN

business marketing design

software

SketchUp Advanced course now available for enrollments.

History of Art new course launched!

Student Gallery New additions.

<< back to all courses

Online Course:
Graphic Design I

develop a professional approach to Graphic design projects

Jae Chang, New York
"For this Phashion Magazine Cover and Spread, I chose the Chanel Collection."

Tap into your creativity and discover the world of graphic design.

Graphic designers today must be ready to tackle a wide range of projects from identity design to editorial design to product and packaging design.

In this 6-lesson course, you'll establish a firm foundation for taking on professional design work. You'll gain insights from industry veterans and explore the challenges of designing posters, logos, magazine covers, book layouts, 3D designs, and brand identities.

Looking to establish a career as a freelance designer? The course also provides you opportunities to hone your design process, as you research each project, develop concepts, work with iterative feedback, and begin to develop quality pieces for your portfolio.

Tuition: $803 US

MORE INFO: faculty | prerequisites | objectives | outline

Faculty:

Instructors:
Joss Parsey is a diverse graphic artist with a focus on print, fabric, and logo design ... get bio

Claire Boger is an interactive designer and founder of ImaginationAlley.com ... get bio

Course Developer:
Morten Sohlberg is a veteran designer and art director ... get bio

Prerequisites:

To take this course, you'll need:
•	Computer with Internet connection (56 Kbps modem or faster).
•	Adobe Illustrator and Photoshop.
•	QuarkXPress or InDesign optional.
•	Basic experience in graphic design and the software packages needed for this course*
* If needed, the following courses can help you meet the above requirements:
	Photoshop Basics Illustrator by Example Color Theory Design and Composition

Objectives:

Students can expect to learn how to:

•	Develop graphic design work and concepts based on professional creative approaches and techniques.
•	Apply traditional and digital design techniques to create polished graphic design pieces.
•	Select and set typography to communicate a specific message in logo designs and page layouts.
•	Use knowledge of the characteristics of type to create cohesive and expressive logo designs.
•	Use a layout grid and professional layout rules to design engaging magazine covers, article spreads, book covers, and book chapter pages.
•	Create magazine and book layout designs with a clear visual hierarchy of information.
•	Create a basic three-dimensional product packaging design working from a client brief.
•	Incorporate existing brand rules into product packaging designs and other graphic design projects.
•	Develop an understanding of how to manage the graphic designer/client/vendor relationship, including promotion and billing.
•	Organize work for use in physical and online design portfolios and produce a final portfolio piece that involves printing, labeling, package design, and photography.

Outline:

LESSON 1 The Process of Design How does a designer approach a project and develop a killer visual concept? In Lesson One, you'll gain insights into the professional design process, learning the importance of research, concept development, and critique. A case study explores the evolution of an award-winning design concept, before you explore eight strategies for developing original visual ideas of your own. In the second part of the lesson, you'll learn about the tools and paste-up production methods used by many great designers of the 20th century. This will provide a historical context for how classic graphic design styles evolved into today's digital techniques. In the exercise, a retro layout project challenges your composition skills.

LESSON 2 Text and Typography Actions may speak louder than words, but typography screams design. Skillful handling of text—including choice of typeface, type size, and alignment—is critical for any designer working today, in print or online. In Lesson Two, you will review some typography fundamentals and evaluate how typography is used in composition. You'll examine important issues in selecting a typeface, including style, tone, and expression. Case studies explore the important role of visual identity for any publication. In the exercise, you'll design a logo for an Internet magazine.

LESSON 3 The Shape of Design Page layout skills are crucial for any graphic designer. Lesson Three addresses some essential concepts for magazine layout. You'll learn key issues in using a grid to plan layout and text treatment, looking at how to research and plan the structure of a page or spread. A case study analyzes how a famous designer created a magazine layout, teaching you important terms in text treatment. You'll pick up rules of thumb for effective layout design for magazine covers and spreads, looking at highly effective examples along the way. It's your turn in the exercise, where you create a magazine cover utilizing the "one message rule", as well as a two-page spread.

LESSON 4 Paper and Publishing The objective of Lesson Four is to give you an insight into the nature of the publishing industry, that exotic world of full-bleed images, embossed jacket designs, and pre-press checking. You'll begin with an overview of publishing for old media and new media and learn about book design through an in-depth case study. You will explore important paper terminology including embossing, die cutting, and more. In the exercise you will design a book cover and chapter pages for a coffee table book that blends imagery with strong typography.

LESSON 5 Products and Packaging Why do some products sell while others simply gather dust on the shelves? Once a product hits the market, packaging design can make or break it. Lesson Five explores how visual messages are used to shape consumer perceptions. You will learn how typography, color, and imagery work together to convey a message to consumers. In the exercise you'll use Illustrator and Photoshop to create a package for a trackball manufacturer, and then assemble the 3D artwork for display.

LESSON 6 Business and Production Lesson Six offers essential preparation in the business and production aspects of design. You'll begin by exploring some options for a graphic design career, whether you are freelance or in-house. You'll learn tips for promoting yourself, working with clients, and managing your design jobs professionally. In the second part of the lesson, you'll learn principles for working with printers and get an overview of the ten steps in the print production process. You'll also learn pointers for designing and developing your portfolio of work. In the final exercise, you'll attempt a portfolio-worthy project. From concept to production and presentation, you'll design a series of olive oil bottles for a client.