Advanced Commercial Photography Course

Commercial Photography II

Are you looking to branch out and make a career as a commercial photographer? This advanced commercial photography course teaches you how to market yourself and gain new clients, shooting commercial subjects like buildings, products and food for e-commerce, advertising, and lifestyle industries. Other exciting areas of focus include portraiture photography and photojournalism.

Advanced commercial photography image  
Exterior photograph by Felicia Kieselhorst

Professional techniques for products, portraits, lifestyle, and more

Instructor-Led Course

Feedback from design professionals

Creative Projects

Stretch your skills, grow your portfolio

Learn at Your Own Pace

Self-paced and scheduled programs available
Course Outline
Preview course topics and assignments.

1-The Business of Photography

To make living as a photographer, you can't be a purist. You'll need to market yourself and find a solid body of clients. This first lesson deals with those business fundamentals. You'll learn tips for setting up your business cards and creating an online portfolio. We'll discuss how to develop marketing strategies through the use of social media and blogging. Then we’ll cover general plan and preparation considerations for a commercial photo shoot.

2-Buildings Inside and Out

Buildings are all around us, and many clients want photographs of them. This lesson teaches the specifics of taking pictures of the interiors and exteriors of buildings, such as the time of day for your shoot and weather conditions during your project. You will also study the composition of a building photography shoot by exploring symmetry, patterns, curves, and reflective surfaces. We will cover technical considerations and using the proper settings on your camera based on conditions on the ground.

3-Product and Food Photography for E-Commerce

E-commerce is its own special genre of product photography. In this lecture we'll provide an overview of in-studio shoots for photographing products and food. We'll discuss the differences between food and product photography, and explore the industries that hire photographers to shoot these subjects. You'll learn how to set up an e-commerce photography shoot and examine considerations for shot composition. We'll talk about the proper camera settings and what people in the industry generally expect.

4-Product and Food Photography for Advertising & Lifestyle

Shooting products and food for advertising and lifestyle industries is a different animal than shooting for e-commerce photography. This lesson provides an overview of how this type of photography can evoke the lifestyle, attitude, and personality of a product. You'll learn ways to plan, prepare, and scout a location for a lifestyle shoot. We'll review issues relating to shot composition and technical setup.

5-Portraits for Personal and Corporate Clients

I’m sure you’ve had many portrait shots taken of you. Whether it's a graduation, a CEO portrait, or a church pictorial directory, portraits are a popular photography genre. In this lesson we'll present some tips and techniques for handling this professional assignment. We'll share perspectives on equipment, location, posing a subject, and shot composition.

6-Photojournalism and Editorial Photography

In this final lesson, we will focus on what make a photo a journalistic or editorial piece. We'll examine what aspects of a photo qualifies it for the news or entertainment section of a newspaper. Since this genre may become part of your professional practice, we'll discuss the ethics of photojournalism that keeps the visual accounting of an event accurate and true.

Course Objectives
Building skills? Here’s an overview of what you’ll learn in this course:
  • You will create a business card for your photography business.
  • Manage an online portfolio and add images as the course progresses.
  • Apply techniques in shooting both interior and exterior shots of a building.
  • Learn how shooting products and food for e-commerce photography differs from shooting products and food for advertising and lifestyle photography.
  • Shoot an e-commerce product or food dish in-studio using lighting and a backdrop.
  • Shoot a product or food dish using the advertising and lifestyle genre.
  • Learn what qualities about a photograph make it portraiture.
  • Plan and shoot two different portraiture projects using a model or models.
  • Learn the difference between journalism and editorial photography.
  • Find out about the ethics of photojournalism that ensures images of news events are truthful and unaltered.
  • Plan and carry out a photo shoot of a news event.
Course Registration

Interested in this course? Scheduled enrollment options are available. Ask Admissions about taking this course as part of a degree program.

Course LevelClasses startRegistration FeeTechnology FeeTuition
Degree course
3-credit course, 15 week
Jan, May, Aug$200$50/semester$375/credit
* Registration fees are nonrefundable after 5 days from enrollment. All tuition includes a digital materials fee for updates to course or program content.
** Effective Sept 1st, 2016, all non-matriculated degree course students will be required to pay a $50/semester technology fee.

Software and Supplies

To take this course you'll need:

  • Computer with Internet connection.
  • A digital camera with manual control over aperture, shutter speed, ISO and white balance.

Who’s Teaching

Course developed by Felicia Kieselhorst

Student Feedback

The instructors have top credentials and experience and are always there to offer a new perspective, as well as valuable coaching and mentoring. - Myriam Keaton, Associate Degree in Graphic Design.

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Getting Started

Enrolling online is easy and convenient.
Chat with our knowledgeable admissions staff to select course and program options.
Complete your registration entirely online.

Related Programs

Did you know? You can take this course as part of an award-winning certificate or degree program.