Free Font Friday: Florista
by Taylor Slattery | November 22, 2019
Florista is a script font created by the typeface design duo Susi Type. It’s got a singular line weight, giving it the feel like it was written with a sharpie. Due to its consistent weight, it pairs nicely with vector graphics as the 2 share a similar clean feel. The contrast between a script font which is traditionally handmade, and this particular execution which feels more computer-based plays nicely in a number of modern contexts.
It’s particularly well suited for artisanal goods and services looking to link a trade from the past with the modern market, like barbershops, coffee roasters, or alcohol packaging. It makes a great choice for logos, signage, or package design. Script fonts aren’t the quickest to read so its best used in moderation.
Also contributing to its fresh appeal are its use of rounded end caps, which gives it a playful modern feel. It hints at the past without dating itself, making it a pretty versatile typeface. The set comes with swashes, alternates, and ligatures so the type can be customized to a great extent for your particular needs. Florista is free for personal use and you can find it here.
Taylor is the Managing Editor of Notes on Design. Taylor is a graphic designer, illustrator, and Design Lead at Weirdsleep.