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Online Marketing Certificate at Sessions College

Online Marketing Design Certificate

Professional Certificate in Marketing Design

Expand your marketing, technical, and design skills

  • Software: Apply Adobe Photoshop and Illustrator skills
  • Design: Explore concepts in visual identity and marketing collateral design
  • CLASSES START: FEBRUARY 01 ENROLL NOW

    UNLEASH YOUR CREATIVITY. LEARN ONLINE, AT YOUR OWN PACE

    What You’ll Learn

    • Design visual communications using Adobe Photoshop and Illustrator.
    • Learn the fundamentals of visual design.
    • Gain practical experience in marketing collateral design.
    • Develop essential skills in branding, advertising, and promotional design.

    FEATURES INCLUDE

    • Online. Study 100% online from anywhere with 24/7 access to classes.
    • Self-paced. Complete your program on your own time in 9 months or less.
    • Industry Relevant. Develop in-demand skills for your creative field.
    • Expert Instructors. Receive feedback on your work from industry pros.
    • Customize. Customize your program with added courses and concentrations.

    WHAT MAKES SESSIONS COLLEGE DIFFERENT

    Study at your own pace

    Study at your own pace

    Learn by doing

    Learn by doing

    Connect with pros

    Connect with pros

    grow your portfolio

    Grow your portfolio

    Professional Certificate in Marketing Design COURSES

    PROGRAM FLOW

    Designed for the busy adult learner, the Professional Certificate in Marketing Design is a 360 clock hour program completed in nine months studying part time.

    8 COURSES

    4218 Photoshop Basics

    Get a thorough grounding in Adobe Photoshop, the premiere image-manipulation tool for print design, Web design, and photography. You'll learn to choose and use the best techniques for common Photoshop jobs including selecting and isolating objects, creating image composites, masking and vignetting images, setting typography, and improving images with retouching and effects. Every designer must tame this creative powerhouse of a program. Learn more

    4017 Color Theory

    Focus on developing appropriate color systems for graphic design projects. Projects explore the principles, terminology, and applications of color theory, with an emphasis on manipulating color. A working knowledge of the expression and perception of color, and color interaction, lends credibility and sophistication to a designer’s work. Learn more

    4226 Illustrator Basics

    Build a working knowledge of Adobe Illustrator, the graphic designer’s vector program of choice. Course projects explore selection tools, drawing tools, layers, the Pen tool, transformations/distortions, type tools, and modifying paths and shapes. Tapping the power of vector software allows you to produce detailed and scalable art for almost any application. Learn more

    4221 Fundamentals of Typography

    Explore the critical role of typography in graphic design. Course projects build an understanding of the anatomy of the letterform, the distinguishing features of different typefaces, and creative applications of type. An assured grasp of typography is essential in any visual communication project. Learn more

    6011 Intro to Marketing

    Lay a foundation for a career in business marketing design by studying marketing concepts and how they impact the design process. Students learn design principles and explore design case studies from the world of marketing communications design. The focus of the class is building a basic understanding how marketing strategies are developed. Learn more

    4221 Fundamentals of Logo Design

    Explore the philosophy and process behind designing a logo. Students learn the importance of corporate identity and the different stages in a typical logo design project. The course establishes a solid conceptual and practical grounding for anyone interested in pursuing a career in visual identity, from a design or a marketing perspective. Learn more

    4014 Branding and Identity

    Develop essential skills for designing logos, marketing materials, and advertising programs to establish and promote corporate identities. Case studies focus on giant corporations such as CBS, BMW, and Sony, and how they established their corporate images and business strategically. Course projects require designing or redesigning corporate identities for both existing companies and newly established businesses. Learn more

    4050 Marketing Design

    Learn how to make design decisions through research, writing, and planning techniques that set marketing designers (and their clients) apart from the competition. Class projects challenge you to combine concept, research, planning, presentation, and visual design to build your marketing portfolio. Learn more

    BUILD YOUR OWN LEARNING PATH

    This program is adaptable to a wide range of experience levels. Choose the option(s) below that best meet your learning goals.

    Option 1

    Specialize

    New to the field? Simply complete all required courses in the certificate program.

    Option 2

    Customize

    Already have some industry and/or software experience? Customize up to 50% of your programChoose from courses in Web Design, Software, Motion & Video, and more by choosing alternate courses.

    Option 3

    PLUS

    Need more training? After you've completed your program, add concentrations at reduced tuitionChoose from concentrations in Web Design, Digital Photography, Illustration, and more to enhance your creative skills.

    OUTCOMES

    Program Outcomes

    By completing the program, Professional Certificate in Marketing Design students develop the following competencies:

    1. Marketing

    Conceptualize, create and present work that delivers strategic solutions to address business and customer needs.

    2. Technology

    Create images and design layouts by effectively and efficiently using design software including Adobe Photoshop, Illustrator, and InDesign, and other industry technologies.

    3. Art/Design Principles

    Demonstrate the ability to produce visually compelling work by applying knowledge of color, typography, and composition.

    4. Design Process

    Develop strategic advertising and marketing concepts and campaigns for a variety of audiences and social contexts.

    Sessions Student Work

    what students say

    I have used many of the skills that I’ve learned from these classes in developing a few items for my employer for job fairs such as flyers and display boards. I am also planning to use these skills to work on a few personal projects.

    Ashley Rich

    Professional Certificate in Marketing Design, Class of 2020

    FACULTY

    Michael Hamm is a senior visual designer, Web developer, and all-round Illustrator guru.
    Kristen Becker Kristen Becker is an educator, graphic designer, and entrepreneur specializing in e-commerce.
    Bruce Bicknell Bruce Bicknell is a writer, illustrator, animator, Web designer, video editor, and marketing pro.

    VIEW ALL PROGRAM FACULTY

    Get expert feedback in classes taught by our industry-leading faculty.

    Instructor Biography Degree(s) Earned
    Andrew Shalat

    Andrew Shalat is an author, designer/illustrator, educator, and Mac expert who is a regular speaker at Macworld and has written several books on design for McGraw-Hill and Peachpit Press.

    • MFA, Savannah College of Art and Design
    • MA in English and American Literature, Brandeis University
    • BA in English Language and Literature, State University of New York at Stonybrook

    Boris Margolin is a veteran graphic designer who has worked as an in-house designer for several major international corporations including CIGNA, MetLife, and Nypro.

    • BS in Graphic Design, Mount Ida College
    • AS in Graphic Arts, Springfield Technical Community College
    Bruce Bicknell

    Bruce Bicknell is a writer, instructor, illustrator, animator, Web designer, video editor, marketing pro, and graphic designer based in Tampa, Florida. Bruce has worked on projects for Adobe Systems, ATI, Photoshop Elements Techniques, MacTribe, Yellow Machine, and Mac Design.

    • Associate's of Science in Web Design and Computer Animation, International Academy of Design and Technology
    Kristen Becker

    Kristen Becker is an educator and a graphic and business designer specializing in e-commerce. With over 12 years of experience as an award-winning educator, Kristen has developed curriculum and taught courses in graphic design, multimedia, and e-commerce/marketing.

    • MA in Digital Arts, Maryland Institute College of Art
    • BA in Environmental Systems, University of Maryland
    Piper Nilsson Faculty profile image

    Piper Nilsson is a graphic/Web designer and educator. Piper has been working with the Web since 1997, working in various roles as a designer, programmer, and information architect, Piper blueprinted sites for such global clients as MetLife, Pepsi, ETS, and Citibank.

    • AOS in Graphic Design, Pratt, NY

    View all faculty.

    Job Facts

    Is a marketing design certificate worth it? Career opportunities abound into the foreseeable future. Here are some job and career statistics to consider:

    Facts are sourced from the Bureau of Labor Statistics Occupational Outlook Handbook. For more information about art and marketing careers and the advertising community visit: American Association of Advertising Agencies or AIGA.

    240%

    Median Income for Advertising, Promotions, and Marketing Managers in May 2017 was $129,380 a year, 240% higher than the median for all workers.

    10%

    Employment of Advertising, Promotions, and Marketing Managers is projected to grow 10% from 2016 to 2026, faster than the average for all occupations.

    GETTING STARTED

    Our online application process makes getting started easy, fast, and convenient.

    What's the Admissions Process?
    Open Admissions.

    The Professional Certificate is open admissions, with classes starting each month. To apply for the program, simply complete our free, no-obligation application and select your program options. Applicants are expected to have graduated high school.

    How Long is the Program?
    Nine Month Program.

    The program can be completed in nine months studying on a part time schedule. Since you study at your pace, you may complete it sooner! If you need more time to complete, there is a painless extension policy for an additional 6 months of access for students who qualify based on academic progress.

    Will the Program Fit My Schedule?

    There are no set login times, so you can complete your program at your own pace in our most flexible program. A designated Student Advisor will track your progress from class to class, providing you support and motivation.

    What Software or Supplies Do I Need?

    To take this program, you’ll need the following:

    • Mac or Windows computer with an Internet connection.
    • Adobe Photoshop and Illustrator CC.
    • Your computer must meet software manufacturer requirements.

    There are no textbook or course material costs to participate in this online program. Student discount on Adobe Creative Cloud software is available to enrolled students.

    What are the Program Costs?

    Sessions College programs are flexible and affordable. There are no textbooks required; tuition costs include all digital materials. Effective May 1, 2021, tuition and fees for Professional Certificate programs are as follows: 

     Professional CertificateProfessional Certificate PLUS
    Tuition$2,550$3,550
    Registration Fee$200$200
    Total Cost$2,750$3,750

    Paid in Full Discount: Total program cost is $2,700 for students who pay in full.

    Enrollment in any certificate program requires a $200 registration fee (non-refundable after 5 days of enrollment in the program). All tuition and fees must be paid on time, including those paid by third parties.

    Can I Use a Payment Plan?

    Most definitely. Affording your education is easier with our Payment Plan.

     

    1. Pay for your Professional Certificate with 11 monthly payments of $250.
    2. Once you’ve set up your plan, your payments are automatic.
    3. Your first payment which includes a $200 Registration Fee.

    Get Info Now

    Program Info Request
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