About This Program
In the Sessions College Professional Certificate in Marketing Design program, students develop skills in the in-demand software that most marketing designers needs to know: Adobe Photoshop and Illustrator. Students build a skill set in digital image preparation and vector illustration while applying foundation design concepts in color, typography, and identity design.
I have used many of the skills that I’ve learned from these classes in developing a few items for my employer for job fairs such as flyers and display boards. I am also planning to use these skills to work on a few personal projects.
Student Work By: Lisa Foshee, Misti Hughes Barros, Sajda Kercishta
Kick Start Your Creative Career
Advance your career in a flexible 9-month program.
Study With The Pros
Get expert feedback on your art and design work.
Grow Your Portfolio
Enhance your portfolio with creative projects.
Flexible, Self-Paced Program
Study at your own pace – no weekly deadlines!
Invest in Your Education
Affordable payment plans help you fund your education.
Enroll Today, Start Tomorrow
Get creative now with open enrollment and monthly class starts.
Designed for the busy adult learner, the Professional Certificate in Marketing Design is a 360 clock hour program completed in nine months studying part time.
Already have some design experience? You can customize the program around your learning goals. Browse our advertising and marketing design courses or course list and talk to an advisor.
4218 Photoshop Basics
Get a thorough grounding in Adobe Photoshop, the premiere image-manipulation tool for print design, Web design, and photography. You'll learn to choose and use the best techniques for common Photoshop jobs including selecting and isolating objects, creating image composites, masking and vignetting images, setting typography, and improving images with retouching and effects. Every designer must tame this creative powerhouse of a program.
4017 Color Theory
Focus on developing appropriate color systems for graphic design projects. Projects explore the principles, terminology, and applications of color theory, with an emphasis on manipulating color. A working knowledge of the expression and perception of color, and color interaction, lends credibility and sophistication to a designer’s work.
4226 Illustrator Basics
Build a working knowledge of Adobe Illustrator, the graphic designer’s vector program of choice. Course projects explore selection tools, drawing tools, layers, the Pen tool, transformations/distortions, type tools, and modifying paths and shapes. Tapping the power of vector software allows you to produce detailed and scalable art for almost any application.
4221 Fundamentals of Typography
Explore the critical role of typography in graphic design. Course projects build an understanding of the anatomy of the letterform, the distinguishing features of different typefaces, and creative applications of type. An assured grasp of typography is essential in any visual communication project.
6011 Intro to Marketing
Lay a foundation for a career in business marketing design by studying marketing concepts and how they impact the design process. Students learn design principles and explore design case studies from the world of marketing communications design. The focus of the class is building a basic understanding how marketing strategies are developed.
4221 Fundamentals of Logo Design
Explore the philosophy and process behind designing a logo. Students learn the importance of corporate identity and the different stages in a typical logo design project. The course establishes a solid conceptual and practical grounding for anyone interested in pursuing a career in visual identity, from a design or a marketing perspective.
4014 Branding and Identity
Develop essential skills for designing logos, marketing materials, and advertising programs to establish and promote corporate identities. Case studies focus on giant corporations such as CBS, BMW, and Sony, and how they established their corporate images and business strategically. Course projects require designing or redesigning corporate identities for both existing companies and newly established businesses.
4050 Marketing Design
Learn how to make design decisions through research, writing, and planning techniques that set marketing designers (and their clients) apart from the competition. Class projects challenge you to combine concept, research, planning, presentation, and visual design to build your marketing portfolio.
By completing the program, Professional Certificate in Marketing Design students develop the following competencies:
Conceptualize, create and present work that delivers strategic solutions to address business and customer needs.
Create images and design layouts by effectively and efficiently using design software including Adobe Photoshop, Illustrator, and InDesign, and other industry technologies.
3. Art/Design Principles
Demonstrate the ability to produce visually compelling work by applying knowledge of color, typography, and composition.
4. Design Process
Develop strategic advertising and marketing concepts and campaigns for a variety of audiences and social contexts.
Sessions Student Work
What Our Students Say
VIEW ALL PROGRAM FACULTY
Get expert feedback in classes taught by our industry-leading faculty.
Andrew Shalat is an author, designer/illustrator, educator, and Mac expert who is a regular speaker at Macworld and has written several books on design for McGraw-Hill and Peachpit Press.
Boris Margolin is a veteran graphic designer who has worked as an in-house designer for several major international corporations including CIGNA, MetLife, and Nypro.
Bruce Bicknell is a writer, instructor, illustrator, animator, Web designer, video editor, marketing pro, and graphic designer based in Tampa, Florida. Bruce has worked on projects for Adobe Systems, ATI, Photoshop Elements Techniques, MacTribe, Yellow Machine, and Mac Design.
Jessica Peltz has more than 20 years of industry experience in graphic design as an Art and Creative Director with ad agencies, design firms, publishing companies, and in-house corporations.
Kristen Becker is an educator and a graphic and business designer specializing in e-commerce. With over 12 years of experience as an award-winning educator, Kristen has developed curriculum and taught courses in graphic design, multimedia, and e-commerce/marketing.
Margaret Penney is a teacher, designer, writer and media artist. As a Web and motion graphic designer, Margaret has worked on projects for Verizon, DC Immediate Care, TIAA-Cref, Nike, Delia's girls clothing, MTV, author Rosalyn Hoffman and artist Sol Lewitt.
Piper Nilsson is a graphic/Web designer and educator. Piper has been working with the Web since 1997, working in various roles as a designer, programmer, and information architect, Piper blueprinted sites for such global clients as MetLife, Pepsi, ETS, and Citibank.
View all faculty.
Is a marketing design certificate worth it? Career opportunities abound into the foreseeable future. Here are some job and career statistics to consider:
Facts are sourced from the Bureau of Labor Statistics Occupational Outlook Handbook. For more information about art and marketing careers and the advertising community visit: American Association of Advertising Agencies or AIGA.
Median Income for Advertising, Promotions, and Marketing Managers in May 2017 was $129,380 a year, 240% higher than the median for all workers.
Employment of Advertising, Promotions, and Marketing Managers is projected to grow 10% from 2016 to 2026, faster than the average for all occupations.
Our online application process makes getting started easy, fast, and convenient.
What's the Admissions Process?
The Professional Certificate is open admissions, with classes starting each month. To apply for the program, simply complete our free, no-obligation application and select your program options. Applicants are expected to have graduated high school.
How Long is the Program?
Nine Month Program.
The program can be completed in nine months studying on a part time schedule. Since you study at your pace, you may complete it sooner! If you need more time to complete, there is a painless extension policy for an additional 6 months of access for students who qualify based on academic progress.
Will the Program Fit My Schedule?
There are no set login times, so you can complete your program at your own pace in our most flexible program. A designated Student Advisor will track your progress from class to class, providing you support and motivation.
What Software or Supplies Do I Need?
To take this program, you’ll need the following:
- Mac or Windows computer with an Internet connection.
- Adobe Photoshop and Illustrator CC.
- Your computer must meet software manufacturer requirements.
There are no textbook or course material costs to participate in this online program. Student discount on Adobe Creative Cloud software is available to enrolled students.
What are the Program Costs?
Sessions College programs are flexible and affordable. There are no textbooks required; tuition costs include all digital materials. Effective May 1, 2020, tuition and fees for Professional Certificate programs are as follows:
Paid in Full Discount: Total program cost is $2,999 for students who pay in full.
Enrollment in any certificate program requires a $200 registration fee (non-refundable five days after beginning of Orientation class or submission of first assignment). All tuition and fees must be paid on time, including those paid by third parties.
Can I Use a Payment Plan?
Most definitely. Affording your education is easier with our Payment Plan.
- Pay for your Professional Certificate with 11 monthly payments of $300.
- Once you’ve set up your plan, your payments are automatic.
- Your first payment which includes a $200 Registration Fee.
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