Online Marketing Certificate

Marketing Design Professional Certificate

Develop essential skills in branding, advertising, and promotional design that can enhance your small business or build your corporate client base. By helping you learn marketing and communications applications for Photoshop and Illustrator, the Professional Certificate program gets you started with skills in visual design, including advertising and brand identity.

Online marketing certificate program student work
Student work by Erin Stenzel, Marketing Design Certificate

Kick Start Your Visual Communications in Just Six Months

NEXT CLASS STARTS:
JAN 1ST

Study at Your Own Pace

Build Design Skills That Employers Want

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Complete Your Program in 6 Months

Program Outline

Designed for the busy adult learner, the Professional Certificate can be completed in six months studying part time.

Level 1

4218 Photoshop Basics
4017 Color Theory
4226 Illustrator Basics
4221 Fundamentals of Typography

Level 2

6011 Intro To Marketing
4211 Fundamentals of Logo Design
4014 Branding and Identity
4050 Marketing Design

Already have some design experience? You can customize the program around your learning goals. Browse our advertising and marketing design courses or course list and talk to an advisor.

Program Courses

4218 Photoshop Basics

Get a thorough grounding in Adobe Photoshop, the premiere image-manipulation tool for print design, Web design, and photography. You'll learn to choose and use the best techniques for common Photoshop jobs including selecting and isolating objects, creating image composites, masking and vignetting images, setting typography, and improving images with retouching and effects. Every designer must tame this creative powerhouse of a program.

4017 Color Theory

Focus on developing appropriate color systems for graphic design projects. Projects explore the principles, terminology, and applications of color theory, with an emphasis on manipulating color. A working knowledge of the expression and perception of color, and color interaction, lends credibility and sophistication to a designer’s work.

4226 Illustrator Basics

Build a working knowledge of Adobe Illustrator, the graphic designer’s vector program of choice. Course projects explore selection tools, drawing tools, layers, the Pen tool, transformations/distortions, type tools, and modifying paths and shapes. Tapping the power of vector software allows you to produce detailed and scalable art for almost any application.

4221 Fundamentals of Typography

Explore the critical role of typography in graphic design. Course projects build an understanding of the anatomy of the letterform, the distinguishing features of different typefaces, and creative applications of type. An assured grasp of typography is essential in any visual communication project.

6011 Intro to Marketing

Lay a foundation for a career in business marketing design by studying marketing concepts and how they impact the design process. Students learn design principles and explore design case studies from the world of marketing communications design. The focus of the class is building a basic understanding how marketing strategies are developed.

4221 Fundamentals of Logo Design

Explore the philosophy and process behind designing a logo. Students learn the importance of corporate identity and the different stages in a typical logo design project. The course establishes a solid conceptual and practical grounding for anyone interested in pursuing a career in visual identity, from a design or a marketing perspective.

4014 Branding and Identity

Develop essential skills for designing logos, marketing materials, and advertising programs to establish and promote corporate identities. Case studies focus on giant corporations such as CBS, BMW, and Sony, and how they established their corporate images and business strategically. Course projects require designing or redesigning corporate identities for both existing companies and newly established businesses.

4050 Marketing Design

Learn how to make design decisions through research, writing, and planning techniques that set marketing designers (and their clients) apart from the competition. Class projects challenge you to combine concept, research, planning, presentation, and visual design to build your marketing portfolio.

Program Objectives
Need skills? Here’s an overview of what you can expect to learn:

#1 Digital Imaging - Your work will demonstrate entry-level professional Photoshop skills and effective decisions in selecting and editing images. You will be able to improve images for professional publication by retouching and correction, and create realistic or imaginative images by compositing or collage.

#2 Color - You will develop distinctive color palettes based on the principles of color harmony. Your work will exhibit a sophisticated use of color and contrast, and the ability to research colors and make choices that are appropriate for each client and project.

#3 Vector Art - You will develop entry-level professional skills in creating vector art illustrations in Illustrator, using shape drawing and freehand drawing tools, Pen tool, type tools, and basic effects. You will be able to create simple, stylized logos, icons, and illustrations for effective visual communication.

#4 Typography - You will be able to research and select appropriate typefaces and design typography to support the branding or communication goal of a particular client or project. You will demonstrate the ability to organize text into a clear, readable information hierarchy in page layouts while using display type for impact and expression.

#5 Marketing - You will be able to analyze basic marketing principles and strategies, and identify the three major eras of marketing, the primary categories of marketing activities, and the types of marketing pieces most commonly designed. You can analyze a target market, interpret mission and vision statements, and interpret a marketing plan.

#6 Logo Design - You will be able to use a professional, iterative design process to develop a logo design that meets client goals. You are able to apply an understanding of branding and typography to create simple, graphically appealing logo/identity designs.

#7 Identity Design - You will develop skill in researching and developing an effective concept for the visual identity of a company or organization. Your work will show a basic proficiency in creating and applying an identity in various design contexts, including business card, letterhead, ads, and storefront.

#8 Marketing Design - You will develop the ability to create effective marketing design for campaigns in different print media and interactive formats. Your work shows the ability to convey a simple, engaging visual message that helps a business client fulfill a specific marketing goal, and you are able to write about and present your work to clients professionally.

Student Feedback

"Every class I took during my time here has been a collaborative effort for everyone to learn the techniques and get better..." Kyle Gilbreath, Associate Degree in Graphic Design

Student Work

Learn to design from a faculty of professional artists and designers.

Career Information

Program graduates are prepared for entry-level positions as designers in the fields of advertising or marketing. Potential employers for Advertising Design graduates include advertising firms, technology companies, publishing, broadcast media companies, manufacturing, and Fortune 500 companies. Job titles include Graphic Designer, Creative Coordinator, Marketing Coordinator, and more.

Visit our Career Center for more information, or browse the Federal Occupational Handbook or O*NET database.

Take advantage of our award-winning programs. They’re accredited, affordable, and delivered 100% online.

Getting Started

Enrolling online is easy and convenient.

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Complete our free, no-obligation application form online.

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Program At a Glance

Open Admissions. The Professional Certificate is open admissions, with classes starting each month. To apply for the program, simply complete our free, no-obligation application and select your program options. Applicants are expected to have graduated high school.

Six Month Program. Classes start at the beginning of each month. The program can be completed in six months studying on a part time schedule. If you need more time to complete, there is a painless extension policy for an additional 12 months.

To take this program, you’ll need the following:

  • Mac or Windows computer with an Internet connection.
  • Adobe Photoshop and Illustrator CC.
  • Your computer must meet software manufacturer requirements.

Student discount on Adobe Creative Cloud software is available to enrolled students.

Sessions College programs are flexible and affordable. There are no textbooks required; tuition costs include all digital materials.

Professional Certificate
Tuition$6,550/ $3,299*
Registration Fee$200
Program Extensions$30/month
* Promotional tuition in effect until Dec 1st, 2016.

Enrollment in any certificate program requires a $200 registration fee (non-refundable five days after beginning of Orientation class or submission of first assignment). All tuition and fees must be paid on time, including those paid by third parties.

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