DES 422: Global Design

Design projects for an international audience

A contemporary designer must be prepared to produce work that can appeal to an global audience. During this course, you will research designs produced by a range of international designers in different countries. Based upon your findings, you will develop and produce a multi-faceted design project focused on gaining the attention of an international audience. By considering cultural differences, you will develop the cultural sensitivity required to be a global citizen and the skills to effectively research projects for domestic and international audiences.

Graphic Design | 3 credits | Next Start:
August 26, 2024
Kristin Weidemann brand design Student work by Kristin Weidemann.
Visit the Student Gallery.

About This Course

Project-Based Learning

Students will research a client and product or service that will be re-branded for an international audience. Students will conduct client and cultural analysis and put together an international ad campaign with visual identity, applied branding, and messaging components. The project is an opportunity to learn how to design for an international market, addressing important cultural factors, and avoiding cultural missteps or design blunders.

What Skills Will I Develop?

Students in this course can expect to learn to:

  • Research an international brand, culture, and target audience(s) and develop a well-informed brand analysis for a creative project.
  • Identify cultural and aesthetic preferences relevant to an international design project and develop branding concepts within those frameworks.
  • Develop and realize a re-branding concept for a real or fictional brand for an international audience and execute a consistent branding concept in identity, packaging, and promotional/advertising designs.
  • Develop an advertising message that is relevant, appropriate, and compelling for a specific cultural audience.
What Software and Supplies Do I Need?

  • Computer with Internet connection.
  • Adobe Photoshop, Illustrator, and InDesign CC.

Course Instructor(s)

The course is taught by the following instructor(s):

Course Outline

    1. Going Global

      We explore how an international language of design emerged from the Bauhaus, paving the way for a generation of Rockstar Designers.

    2. Influential Advertising Agencies and Design Firms from Around the World

      What are some of the leading agencies creating global design campaigns, and what can we learn from their success?

    3. Contemporary Global and Subcultural Audiences

      How do designers create global campaigns or design for subcultures? How are missteps and cultural appropriation avoided?

    4. Aesthetic and Design Differences

      How do designers research different cultural perceptions of color, typography, and more?

Frequently Asked Questions (FAQ)

How Do The Courses Work?

Our courses are project-based and instructor-led. In each course you’ll complete a series of lectures, projects, discussions, and critiques designed to stretch your creative skills. Weekly assignment deadlines keep you on track, so you can build your studies around your schedule. Two live Zoom meetings in this course provide the opportunity to work 1to1 with your instructor.

Who Are The Instructors?

Our courses are developed and taught by our industry-leading faculty of creative professionals. This means that you’ll learn in-demand skills, get feedback on your work, and build a portfolio of creative work. View our Student Gallery for featured student projects.

When Can I Start?

Classes start January, April, and August, and this course is completed in a 15-week term. This course is part of a Bachelor's Degree program at Sessions College. You can enroll in this course on an individual basis or as part of a program.

How Do I Register?

To register for a program, complete our program application. To register for this course on an individual basis, please contact our admissions team at An Admissions Advisor will contact you to setup your enrollment.

Course Tuition and Fees
Registration Fee* $200
Total Course Price $1100

Registration fees are nonrefundable after 5 days from enrollment.

Is Sessions College Accredited?

Yes. Since 2001, Sessions College has been accredited by the Distance Education Accrediting Commission (DEAC). The Distance Education Accrediting Commission is listed by the U.S. Department of Education as a recognized accrediting agency and is recognized by the Council for Higher Education Accreditation (CHEA).