1 - Choosing a Client

You will present your research and concept for initial feedback.

2 - Researching and Conceptualizing

Prepare images, colors, and typography based on the concept and submit them for additional feedback.

3 - Preparing the Design

Present your final deliverables: a polished logo, brochure, and package design.

Students in this course can expect to learn to:

• Research a design concept for a new product.
• Present relevant research sources along with a written analysis and explanation of how they contributed to your concept.
• Present the development of a design concept using sketches, tearsheets, mood boards, and any other methods of your choice to present design concepts.
• Prepare a distinctive color palette based on the principles of color harmony.
• Research and present appropriate typefaces and design typography to support the branding or communication goal of the client and project.
• Create an effective identity design for brochure and package design as well as other applications such as business cards, billboards, and Web sites.
• Create a four-page brochure and six-sided fold-up carton design for a package/product.
• Deliver a written presentation of an entire project that demonstrates critical thinking ability, professional project presentation skills, and the ability to develop/explain your creative process.
• Create a complete project that exhibits professional competence in print design genres including logo/branding design, brochure layout, and packaging.

Interested in this course? This course is available to students enrolled in the Associate of Occupational Studies program.

Software and Supplies

To take this course you'll need:

• Computer with Internet connection.
• Adobe Photoshop, Illustrator, and InDesign or equivalent programs.
• Experience in the above software.