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5 Free SEO Resources

by Margaret Penney | June 22, 2017

If you want your website to show up in search results, get noticed, and gain an audience it needs to be search engine optimized. If you’re running a site on a publishing platform you may already have some SEO included or if your site is on WordPress it can be simple to start with basic SEO via a plugin, however, if you are serious about your website’s traffic it’s essential to  learn more about SEO than just the basics.

SEO is also rapidly changing so it’s key to make sure you are keeping up with it and reading the latest information. Luckily, there are free ebook resources that can help one learn more about SEO. Here are five of them.

SEO Foundation for Small Business Owners

This resource is made for a small business and entrepreneurial audience and includes many useful tips on how to add SEO to your ecommerce and business site.  The book is easy to understand and written for beginners, so it’s a good place to start to learn about SEO even if you aren’t a business owner. The resource has practical tips and includes the essential SEO terms and issues and doesn’t add a lot of unnecessary information.


E-Commerce SEO: The Definitive Guide

If you’re looking for a great SEO guide custom-made for eCommerce, then this is your resource. It is an incredibly comprehensive guide that you can read online or download as a PDF for later. This resource is written by experts in the field and will teach you pretty much everything you need to know about SEO optimizing an eCommerce site.



DIY SEO is another good resource especially made for those with an eCommerce store. It is a beginner’s guide that is quick to read and will teach you about a variety of ways to optimize your site from using social media and blogging to doing keyword research.


Technical SEO for Web Developers

If you’re no newbie to SEO and want something more advanced this free 80-page guide is created for software developers and digital marketing experts working on a variety of project types from basic to complex sites. The ebook is not only for advanced SEO users though it does offer information for beginners as well.


The Beginner’s Guide to Linkbuilding

This guide is useful as an introduction to link building, an important aspect of search engine optimization. The guide is clearly written and covers why link building is important, good and bad link types, how to start a link building campaign, link building tactics and metrics and advanced tips and tricks.








Margaret Penney is the Managing Editor of Notes on Design. Margaret is a teacher, designer, writer and new media artist and founder of Hello Creative Co.


Are you interested in sharpening your business skills? Sessions College offers a wide range of advertising and marketing courses. Contact Admissions for more information.

This blog is powered by Sessions College, the leading online school of visual arts.

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