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Online Advertising Management Course course at Sessions College

Online Advertising Management Course

1.5 credits

ADV 204: Advertising Account Management

A practical guide to managing your advertising campaigns

Dealing with advertising clients is a business. Do you understand how ads are sold and evaluated? In this online advertising management course, you will discover how ad campaigns are typically managed in ad agencies, learning about the different stages in a campaign and the responsibilities of different stakeholders involved, from copywriters to designers, creative directors, and account managers.

Keeping the client account on track

Course At A Glance

Course Features

  • 100% online
  • Project-based
  • Instructor-led
  • Credit-bearing: 1.5 Credits
  • Classes start January, April, and August


The course is taught by the following instructor(s):

Course developed by: Len Kornblau

Take this course as a standalone or as part of the following program(s):

Course Projects

    1. Thinking Like an Account Person

      In this lecture, you'll learn what advertising is from account team and client perspectives. You'll examine the typical concerns of advertising agencies and look at how agency and account teams are structured. Following the money, we'll also explore financial issues for advertising account teams.

    2. Bridging Agency and Client Goals

      Now we'll learn how to bridge client and agency goals. Key themes include how to conduct and apply a SWOT analysis. We'll examine what integrated marketing communication really means, and learn how ad agencies research and target audiences, managing both client and internal budgets.

    3. Dealing With People and Making Decisions

      The course of ad design is never easy, so in this final lecture we'll explore how to deal with organizational conflict and communicate effectively. Strategies for personnel growth, internal conflict resolution, and decision making will be discussed. We'll learn how to bring decisions to clients to build trust.

Sample Student Work

For sample work, visit student gallery

Course Outcomes

What Are The Course Projects?

Written and analytical projects till test your knowledge of account management practices.

What Software or Supplies Do I Need?
  • Computer with Internet connection.
  • MS Word or equivalent program.
What Will I Learn?

Students in this course can expect to learn to:

  • Research, analyze and demonstrate your understanding of advertising agency structures.
  • Develop a crisis plan for an advertising agency.
  • Research, analyze, and demonstrate your understanding of how financial statements impact advertising account service departments.
  • Develop a SWOT report for an advertising account.
  • Research, analyze, and demonstrate your understanding of ad agency decision making.
  • Develop a crisis plan for an advertising agency.
  • Apply your understanding of the principles of advertising agency management.

Getting Started

Course Registration

  • Classes start January, April, and August
  • 1.5 Credit Course
  • Project-Based: Exercises, Discussions, and Critiques

Course Tuition and Fees
Registration Fee* $200
Total Course Price $965

Registration fees are nonrefundable after 5 days from enrollment. All tuition includes a digital materials fee for course content.

Course Registration Form

To register for this course, use the form below to enter your information and desired start date. An Admissions Advisor will contact you to arrange payment and provide you with an Enrollment Agreement.

PD: Course Registration

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Frequently Asked Questions (FAQ)


What Are The Courses Like?

Our courses are project-based. In each course you’ll enjoy a series of lectures, projects, discussions, and critiques designed to stretch your creative skills, earning college credit for your completed course.

How Much Time Do I Need?

Classes start January, April, and August, and this course can be completed as part of a 15-week term in 8 weeks. College credit from this course can be applied to a range of degree and certificate level programs at Sessions College.

Who Are The Instructors?

Our courses are developed and taught by our faculty of professional artists, designers, and photographers. This means that you’ll learn in-demand skills, get feedback on your work, and build a portfolio of creative work.

Is Sessions College accredited?

Yes. Since 2001, Sessions College has been accredited by the Distance Education Accrediting Commission (DEAC). The Distance Education Accrediting Commission is listed by the U.S. Department of Education as a recognized accrediting agency and is recognized by the Council for Higher Education Accreditation (CHEA).