DES 411: Interactive Marketing
Learn to design for interactive and social media
As a designer working today, you'll likely need to develop designs deployed through a wide range of interactive media and/or social media. How will you react when a client wants you to direct their web strategy or coordinate their social media campaigns? In this class, we will research and discuss current interactive marketing strategies and venues. You will then translate your research into the development of practical interactive media projects that can expand the depth of your portfolio. The final presentation should reflect your research and include finalized designs that demonstrate your design expertise and ability to strategically plan the development of interactive graphic design.
Visit the Student Gallery.
About This Course
Project-Based Learning
Students will research and develop a practical interactive media project that can expand the depth of their portfolios. Students will have the opportunity to research and design for an interactive platform of their choice. The students' final presentation should reflect their research and include designs that demonstrate their design expertise and ability to strategically plan the development of interactive design.
What Skills Will I Develop?
Students in this course can expect to learn to:
- Develop designs deployed through a wide range of interactive media and/or social media.
- Prepare for engaging with a client who may request that you direct their web strategy or coordinate their social media campaigns.
- Research and discuss current interactive marketing strategies and venues.
- Develop an interactive marketing plan including an emphasis upon message, intended audience, demographics, market reach, budget, and venue options.
- Translate research into the development of practical interactive media projects that can expand the depth of your program portfolio.
- Conceive and present an interactive design project and plan based on research, demonstrating design expertise and strategic problem solving skills.
What Software and Supplies Do I Need?
- Computer with Internet connection.
- Adobe Photoshop, Illustrator, and InDesign CC.
Course Instructor(s)
The course is taught by the following instructor(s):
Kristen Becker
Kristen Becker is an educator and a graphic and business designer specializing in e-commerce. With over 12 years of experience as an award-winning educator, Kristen has developed curriculum and taught courses in graphic design, multimedia, and e-commerce/marketing.
Course Outline
The Revolution is Interactive
A personal story about how today's interactive marketing came to be.
What Changed Marketing?
We will explore what traditional marketing is and examine the technological changes that disrupted it.
What is Interactive Marketing?
We will examine the core principles that define digital and interactive marketing.
Putting it All Together
How to interview a client and develop a campaign strategy.
Researching The Platforms
How to research what you need to know and become an expert in SEO, Adwords, FaceBook, and more.
Frequently Asked Questions (FAQ)
How Do The Courses Work?
Our courses are project-based and instructor-led. In each course you’ll complete a series of lectures, projects, discussions, and critiques designed to stretch your creative skills. Weekly assignment deadlines keep you on track, so you can build your studies around your schedule. Two live Zoom meetings in this course provide the opportunity to work 1to1 with your instructor.
Who Are The Instructors?
Our courses are developed and taught by our industry-leading faculty of creative professionals. This means that you’ll learn in-demand skills, get feedback on your work, and build a portfolio of creative work. View our Student Gallery for featured student projects.
When Can I Start?
Classes start January, April, and August, and this course is completed in a 15-week term. This course is part of a Bachelor's Degree program at Sessions College. You can enroll in this course on an individual basis or as part of a program.
How Do I Register?
To register for a program, complete our program application. To register for this course on an individual basis, please contact our admissions team at admissions@sessions.edu. An Admissions Advisor will contact you to setup your enrollment.
| Course Tuition and Fees | |
|---|---|
| Tuition | $300/credit |
| Registration Fee* | $200 |
| Total Course Price | $1100 |
Registration fees are nonrefundable after 5 days from enrollment.
Is Sessions College Accredited?
Yes. Since 2001, Sessions College has been accredited by the Distance Education Accrediting Commission (DEAC). The Distance Education Accrediting Commission is listed by the U.S. Department of Education as a recognized accrediting agency and is recognized by the Council for Higher Education Accreditation (CHEA).