Hershey’s New Box is Augmented Magic
by Margaret Penney | September 7, 2017
Hershey’s Magic Box is the brain child of designer Dhwanil Chudgar. Most notable about the design though is its use of augmented reality. The trade card transforms into a digital animated toy when viewed via Smartphone. The magic box design is one of the first really creative and successful uses of augmented reality within the packaging design space and will surely inspire further innovation.
References: Trend Hunter
Margaret Penney is a former Managing Editor of Notes on Design. Margaret is a teacher, designer, writer and new media artist and founder of Hello Creative Co. Read more articles by Margaret.
Looking to explore packaging design? Sessions College offers an online packaging design course and a wide variety of graphic design courses and programs for the creative professional.
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