Applying for January classes? App/scholarship deadline extended through December 9th. Click here
Search Icon A magnifying glass icon.
Search Icon A magnifying glass icon.
Subject
Admissions

DEGREES

Next Start:
January 6, 2025
Next Start:
January 6, 2025
Explore Graphic Design Degree Courses
Discover Sessions Graphic Design Hub

Professional Certificates

Explore Graphic Design Career Courses

DEGREES

Next Start:
January 6, 2025
Next Start:
January 6, 2025
Explore Web Design Degree Courses
Discover Sessions Web Design Hub

Professional Certificates

Next Start:
January 1, 2025
Explore Web Design Career Courses

DEGREES

Next Start:
January 6, 2025
Explore Digital Media Degree Courses
Discover Sessions Digital Media Hub

Professional Certificates

Explore Digital Media Career Courses

DEGREES

Next Start:
January 6, 2025
Explore Digital Media Degree Courses
Discover Sessions Digital Media Hub
You can deepen your software skills and keep up with the latest Adobe CC updates in our online Digital Arts courses.
Contact Admissions

DEGREES

Next Start:
January 6, 2025
Next Start:
January 6, 2025
Explore Digital Photography Degree Courses
Discover Sessions Digital Photography Hub

DEGREES

Next Start:
January 1, 2025
Explore Fine Arts Degree Courses

DEGREES

Next Start:
January 6, 2025
Next Start:
January 6, 2025
Explore Illustration Degree Courses
Discover Sessions Illustration Hub

Professional Certificates

Next Start:
January 1, 2025
Explore Illustration Career Courses

DEGREES

Explore Advertising & Marketing Degree Courses
Discover Sessions Advertising & Marketing Hub

Professional Certificates

Explore Advertising and Marketing Career Courses

CERTIFICATES

Next Start:
January 1, 2025
Next Start:
January 1, 2025
Explore Sessions Career Courses
Professional Cert PLUS
Next Start:
January 1, 2025
Next Start:
January 6, 2025
Next Start:
January 6, 2025
Next Start:
January 6, 2025
Explore Sessions Bachelor's Degrees
Next Start:
January 6, 2025
Next Start:
January 6, 2025

Scentsational Branding Trends

by Margaret Penney | July 7, 2017


Design, like other arts, harnesses the senses and makes use of sight, sound, and touch through the use of color, texture, form, harmony, and more, to create brand images or make a product more salable. One of the least explored senses, smell, is now the latest sense-trend being creatively interpreted in spaces to develop nuanced and effective brand stories via unique scent-based experiences. According to Air/Aroma, a scent marketing company, scents makes for “happier customers who remember your brand and linger longer.”

IKEA recently partnered with Byredo, an indie Swedish home scents brand, on the development of an IKEA scent. Byredo and IKEA will explore ways of distributing and presenting the scent of IKEA through a variety of products. They want to look at the “invisible design” of scent and explore a “democratic approach to smell.” Details of the collaboration are hush hush but in all likelihood it will mean a candle by Byredo that is more affordable and a perfume you can wear while enjoying your IKEA bistro $3 lunch and lingonberry drink.

Another scentsational trend, is the perfume bar. The Feel, designed by Dana Shaked, is an apothecary styled fragrance kiosk where customers can sample and explore new scents. The bar will be centrally located in an Isreali shopping mall, so will serve a dual purpose of being a great place to find a new scent and also a place to linger and enjoy the pleasant aromas while shopping in the surrounding stores.

 

 

 

 

 

Margaret Penney is a former Managing Editor of Notes on Design. Margaret is a teacher, designer, writer and new media artist and founder of Hello Creative Co. Read more articles by Margaret.

 

This blog is powered by Sessions College, the leading online school of visual arts.

©2024 Sessions College for Professional Design  All rights reserved

Terms & Conditions       Privacy Policy