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Online Advertising Degree

Associate Degree in Advertising Design

NEXT CLASS: AUG 24th | FALL 2020 applicants: Enroll by JUNE 30th to lock in 2019/20 tuition.

PROGRAM OVERVIEW

About This Program

The Sessions College Associate of Occupational Studies (AOS) in Advertising Design is an intensive two-year degree program for students seeking to enter careers in advertising design, marketing design, and print design. Designed for high school graduates and adult learners, the program will offer a strong foundation in visual design and a working knowledge of software and production techniques essential for print and digital advertising campaigns.

Advertising Design students begin their program with first year studies focused on developing strong visual design skills and proficiency in creating graphics and illustrations. Second-year classes place emphasis on best practices for developing strong concepts for advertising campaigns. Classes provide training in print production, copywriting, concept development, and advertising account management.

While pursuing the AOS in Advertising Design at Sessions I was promoted from one of several graphic designers to the Creative Director for the local publication I work for. I now oversee a design team and other important areas of three publications in the West Georgia area. My goal is to continue to grow as I lead this team and company by partnering with others in the industry to stay on the forefront.

Cynthia Keith

AOS in Advertising Design, Class of 2017

Student Work By: Michele Buck, Cynthia Keith, Marc Sutherland

Program Benefits

Launch your Creative Career

Earn a degree and launch your creative career in our most rigorous 2-year program.

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By Creatives, for Creatives

Collaborate with a community of creative learners and industry professionals.

Maximize Your Portfolio

Projects put you through your paces as you build a body of work. Your program culminates with a guided portfolio review.

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Structure and Flexibility

Weekly deadlines keep you on track, but with no set login times you can build your studies around your schedule.

Education You Can Afford

Affordable programs with low per credit tuition, and financial aid available for those who qualify.

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Convenient Online Application

Fast, convenient, and student-centered application process.

The Curriculum

The Associate of Occupational Studies Degree in Advertising Design is a 72-credit program completed in two years. Part-time schedules are available.

Advertising Design Major - Year One

First Semester

Second Semester

Third Semester

Advertising Design Major - Year Two

Fourth Semester

Fifth Semester

Sixth Semester

* Elective course may be replaced by any other 3-credit course in the program, subject to availability and prerequisites.

COURSE DESCRIPTIONS

Program highlights for Advertising majors in the AOS in Advertising Design program.

ADV 201 Advertising Design I - 3 credits

Learn creative approaches to persuading with visuals in our introduction to the history and business of advertising. Case studies from print, Web, and TV showcase advertising concepts at work: persuasion, color psychology and composition, copywriting and typography, and brand communication. Class projects include ads for a wide range of media and a final project in which you create an entire ad campaign.

ADV 202 Advertising Design II - 3 credits

Now you are ready to learn how to manage advertising campaigns at a higher level. You are ready to develop campaign concepts working from market research. You are able to develop multiple creative concepts and present them to clients. Working with the client's marketing plan, you take your campaign ideas forward and develop creative concepts and samples for a broad, multimedia campaign.

ADV 204 Advertising Account Management - 1.5 credits

Dealing with advertising clients is a business. Do you understand how ads are sold and evaluated? In this course, you will discover how ad campaigns are typically managed in ad agencies, learning about the different stages in a campaign and the responsibilities of different stakeholders involved, from copywriters to designers, creative directors, and account managers.

GEN 204 Intro to Marketing - 1.5 credits

A grasp of traditional marketing concepts can be helpful to any designer working in a business environment. This course focuses on how marketing decisions affect the design process. Students develop a holistic understanding of marketing's role, exploring such time-honored concepts as the 7 "P's of marketing: price, place, promotion, product, people, physical evidence, and process.

ADV 205 Marketing Design - 3 credits

Explore how to make design decisions through research, writing, and planning techniques that set marketing designers (and their clients) apart from the competition. Class projects challenge you to combine concept, research, planning, presentation, and visual design to build your marketing portfolio.

ADV 206 Copywriting - 3 credits

Every ad designer must grasp the basics of persuasive copywriting. In this class, students will study how text and image interact in effective ad campaigns, learning how to write and edit ad copy for print and digital advertising media and turn written ideas into visual expression.

ADV 207 Creative Concept Development - 3 credits

Develop your visual creativity. In advertising, illustration, or design, you need to be able generate many ideas for your clients and projects. This class provides you a training in identifying the needs of each projects, brainstorming solutions, challenging your assumptions, and testing/evaluating your ideas until you have a winner.

WEB 207 Internet Marketing - 3 credits

Provides theoretical and practical insight into maximizing a company's marketing efforts online. Students will learn to create email marketing campaigns, optimize sites for search engines, build effective landing pages, manage social media presence, and conduct other online marketing activities. The course explores proven methods through case studies and practical exercises.

OUTCOMES

Program Outcomes

By completing the program, Associate Degree in Advertising Design students develop the following competencies:

1. Marketing

Conceptualize, create and present work that delivers strategic solutions to address business and customer needs.

5. Projects

Produce and present a range of professional marketing communication projects for print, digital/social media, and outdoor ads.

2. Technology

Create images and design layouts by effectively and efficiently using design software including Adobe Photoshop, Illustrator, and InDesign, and other industry technologies.

6. Critical Thinking and Writing

Employ critical thinking to generate, support, and convey ideas through writing for academic or professional contexts.

3. Art/Design Principles

Demonstrate the ability to produce visually compelling work by applying knowledge of color, typography, and composition.

7. Portfolio

Apply creative problem solving and constructive feedback to conceive, produce, and present an impactful body of work that showcases your skills to employers and potential clients.

4. Design Process

Develop strategic advertising and marketing concepts and campaigns for a variety of audiences and social contexts.

Outcomes Assessment

To learn more about our outcomes assessment process, visit our Academic Team

Sessions Student Work

FACULTY

Kristen Becker Kristen Becker is an educator, graphic designer, and entrepreneur specializing in e-commerce.
Jose Ramos Jose Ramos is an Adobe Certified Design Master with his own design and consulting studio.
Andrew Shalat Andrew Shalat is an author, designer/illustrator, educator, and Mac expert.

VIEW ALL PROGRAM FACULTY

Get expert feedback in classes taught by our industry-leading faculty.

Instructor Biography Degree(s) Earned
Andrew Shalat

Andrew Shalat is an author, designer/illustrator, educator, and Mac expert who is a regular speaker at Macworld and has written several books on design for McGraw-Hill and Peachpit Press.

  • MFA, Savannah College of Art and Design
  • MA in English and American Literature, Brandeis University
  • BA in English Language and Literature, State University of New York at Stonybrook

Carolyn Zaikowski is the author of the novel A Child Is Being Killed (Aqueous Books, 2013) whose fiction, poetry, and essays have been published widely.

  • MFA in Creative Writing, Naropa University
  • BFA in Psychology, University of Massachusetts
Jessica Peltz

Jessica Peltz has more than 20 years of industry experience in graphic design as an Art and Creative Director with ad agencies, design firms, publishing companies, and in-house corporations.

  • MA in Graphic Design, Savannah College of Art and Design
  • BA in Mass Communication, George Mason University
Jordon Schranz

Jordon Schranz is an audio/visual artist and designer whose work has been exhibited internationally in New York, Chicago, El Paso, Berlin, Bogotá, and Ciudad Juárez.

  • MFA in Combined Media, City University of New York
  • BFA in Painting, Maryland Institute College of Art
Jose Ramos

Jose Ramos is a publishing solutions specialist and Adobe consultant for the Caribbean region. Jose has Adobe certifications in Adobe Photoshop, InDesign, Illustrator, InCopy, Acrobat Pro, and Dreamweaver.

  • AS in Fashion and Illustration, Art Institute of Fort Lauderdale

Kevin Hedgpeth is an Arizona native who makes his home in Phoenix, where he actively writes and illustrates in addition to teaching college-level visual arts courses. He is co-author and illustrator of several published books.

  • BA in Studio Art at Arizona State University
Kristen Becker

Kristen Becker is an educator and a graphic and business designer specializing in e-commerce. With over 12 years of experience as an award-winning educator, Kristen has developed curriculum and taught courses in graphic design, multimedia, and e-commerce/marketing.

  • MA in Digital Arts, Maryland Institute College of Art
  • BA in Environmental Systems, University of Maryland
Len Kornblau headshot

Len Kornblau is an advertising professional and educator who has worked with BBDO on (Chrysler, Jeep, and Dodge) and DDB Needham.

  • MBA, University of Miami, Coral Gables
  • Bachelor of Science in Communications, Emerson College
Lynne Cuda

Lynne R. Cuda is a 30-year IT professional who has worked in project management overseeing company-wide information systems selections, implementations and upgrades at hospitals, universities, and private companies.

  • MA of Computing Science, Texas A&M University
  • BS in Communications/Advertising, University of Illinois-Urbana
Margaret Penney

Margaret Penney is a teacher, designer, writer and media artist. As a Web and motion graphic designer, Margaret has worked on projects for Verizon, DC Immediate Care, TIAA-Cref, Nike, Delia's girls clothing, MTV, author Rosalyn Hoffman and artist Sol Lewitt.

  • MFA in Writing and Media Studies, Columbia University
  • BFA in Writing, Minor in Film, Johns Hopkins University
Michael Hamm

Michael Hamm is a Senior UX Designer who has worked for Oracle Corporation and Expedia, and an Adobe Illustrator expert with over 20 years of experience in the creative field.

  • Diploma in Graphic Design, Art Institute of Houston
Taz Tally

Dr. Taz Tally is the president of Taz Tally Seminars and Taz Tally Photography and author of numerous graphics and print production books and instructional videos, CDs, DVDs and online training courses on scanning, prepress and printing, Photoshop, and color correction.

  • PhD in Geology, University of California Santa Barbara

View all faculty.

Job Facts

An associate degree in advertising design from Sessions College can be a springboard to a new career. Your new future awaits. Here are some related job statistics that may interest you.:

Facts are sourced from the Bureau of Labor Statistics Occupational Outlook Handbook. For more information about photography careers and the community visit: American Association of Advertising Agencies, American Advertising Federation, or Association of National Advertisers.

31%

Median Income for Graphic Designers in advertising, public relations and related services in May 2017 was $49,530 a year, 31% higher than the median for all workers.

10%

Overall employment of advertising, promotions, and marketing managers is projected to grow 10 percent from 2016 to 2026, faster than the average for all occupations.

GETTING STARTED

Our online application process makes getting started easy, fast, and convenient.

What's the Admissions Process?

Classes start in January, April, and August, with early start options in February, June, and October.

Students entering the program are expected to have earned a high school diploma, GED, or state-approved home school equivalent. Any students under 18 years of age will need to provide the signed permission of a parent or guardian.

To apply, you’ll need to complete our convenient online application and provide an application essay, official transcripts from high school OR for any college degree completed, and 5-10 samples of your art/design work. (Transcripts must be provided for any course you wish evaluated for credit transfer.)

How Long is the Program?

The Associate of Occupational Studies (AOS) program is a 72 credit program completed in six semesters or two years by a student on a full-time schedule. Students with transfer credit can graduate in under two years and part-time schedules are available.

Will the Program Fit My Schedule?

Weekly deadlines help you stay on track. And with no set login times, you can build your studies around your schedule, wherever you are located. That’s why more than 50% of our degree students complete their programs while working full-time. 

What Software or Supplies Do I Need?

To take this program, you’ll need the following:

  • Mac or Windows computer with an Internet connection.
  • Adobe Photoshop, Illustrator, and InDesign CC software.
  • MS word or equivalent application
  • Your computer must meet software manufacturer requirements.
  • Basic drawing and painting supplies including pencils, charcoal, newsprint, and sketch paper.
  • Webcam, headphones or speaker, VPN connection, and microphone connected to the computer for live proctored exams.

There are no textbook or course material costs to participate in this online program. Student discount on Adobe Creative Cloud software is available to enrolled students.

What are the Program Costs?

The current tuition for full-time Associate Degree students is as follows:

Associate of Occupational Studies (AOS) Program
$365 per credit
$4,380 per semester
$13,140 per year
$26,280 total program tuition
Tuition for part-time students is $415/credit and paid by semester. Federal financial aid available for eligible students. Ask about our $500-$2,000 scholarships for exemplary applicants.

A $200 registration fee is required to process your enrollment in the program. Registration fees are nonrefundable after 5 days from the scheduled beginning of program orientation. See Associate Degree Tuition and Payment options.

* Effective July 1, 2020, the tuition for Associate Degree programs will increase to $435/credit, for full-time and part-time students. Applicants who complete enrollment and acceptance prior to June 30th can enroll at 2019-2020 tuition rates.

Is Financial Aid available?

Federal Student Aid. Federal student aid is available to students who qualify. If you are eligible, you may be able to fund your program using Pell Grants and Federal student loans. Check out our Financial Aid Information pages and ask to set up an interview with our Financial Aid Director.

Military Student Aid. Military servicemembers and their families who are eligible for GI Bill Education Benefits or active service member Tuition Assistance (TA) may also be able to utilize these programs to pay for their education.

Adult Learner Scholarships. Ask about our innovative scholarships for adult learners. The Designed for You Scholarship Program can help you offset your tuition costs. 

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