Online Advertising Degree
Associate Degree in Advertising Design
The Associate of Occupational Studies (AOS) in Advertising Design degree at Sessions College combines a thorough education in design with experience in concept development, copywriting, account management, and other ad industry practices. In the program, you'll become a fluent designer, as you learn to create advertising and marketing messages that connect with consumers. We'll equip you with the portfolio and skills to get ahead in advertising—or any other business context.
Launch Your Career with a Degree in Advertising Design
Creative Classes, Expert Instructors
Focus on Career Preparation
Build Professional Skills and a Portfolio
- DES 104 Color Theory
- DES 101 Typography I
- DES 111 Drawing I
- DES 121 Photoshop I
- GEN 104 English Composition
- DES 105 Design and Composition
- DES 131 Logo Design I
- DES 141 Illustrator I
- DES 151 Digital Photography I
- GEN 105 Computer Technology
- WEB 101 HTML and CSS I
- DES 102 Typography II
- DES 201 InDesign I
- GEN 205 Business And Technical Writing
- GEN 107 General Psychology
- ADV 207 Creative Concept Development
- ADV 204 Advertising Account Management
- GEN 204 Intro to Marketing
- ADV 201 Advertising Design I
- GEN 106 History Of Art
- ADV 205 Marketing Design
- ADV 206 Copywriting
- Elective (Choose One): DES 205 Print Production (Recommended), DES 211 Graphic Design I, WEB 211 Dreamweaver I, DES 232 Logo Design II
- DES 207 Layout Design
- ADV 202 Advertising Design II
- WEB 207 Internet Marketing
- GEN 206 Design Business
- ADV 259 Capstone Project
- DEG 260 Portfolio Review
Program highlights for Advertising majors in the AOS in Advertising Design program.
ADV 201 Advertising Design I - 3 credits
Learn creative approaches to persuading with visuals in our introduction to the history and business of advertising. Case studies from print, Web, and TV showcase advertising concepts at work: persuasion, color psychology and composition, copywriting and typography, and brand communication. Class projects include ads for a wide range of media and a final project in which you create an entire ad campaign.
ADV 202 Advertising Design II - 3 credits
Now you are ready to learn how to manage advertising campaigns at a higher level. You are ready to develop campaign concepts working from market research. You are able to develop multiple creative concepts and present them to clients. Working with the client‚Äôs marketing plan, you take your campaign ideas forward and develop creative concepts and samples for a broad, multimedia campaign.
ADV 204 Advertising Account Management - 1.5 credits
Dealing with advertising clients is a business. Do you understand how ads are sold and evaluated? In this course, you will discover how ad campaigns are typically managed in ad agencies, learning about the different stages in a campaign and the responsibilities of different stakeholders involved, from copywriters to designers, creative directors, and account managers.
GEN 204 Intro to Marketing - 1.5 credits
A grasp of traditional marketing concepts can be helpful to any designer working in a business environment. This course focuses on how marketing decisions affect the design process. Students develop a holistic understanding of marketing's role, exploring such time-honored concepts as the 7 "P's of marketing: price, place, promotion, product, people, physical evidence, and process.
ADV 205 Marketing Design - 3 credits
Explore how to make design decisions through research, writing, and planning techniques that set marketing designers (and their clients) apart from the competition. Class projects challenge you to combine concept, research, planning, presentation, and visual design to build your marketing portfolio.
ADV 206 Copywriting - 3 credits
Every ad designer must grasp the basics of persuasive copywriting. In this class, students will study how text and image interact in effective ad campaigns, learning how to write and edit ad copy for print and digital advertising media and turn written ideas into visual expression.
ADV 207 Creative Concept Development - 3 credits
Develop your visual creativity. In advertising, illustration, or design, you need to be able generate many ideas for your clients and projects. This class provides you a training in identifying the needs of each projects, brainstorming solutions, challenging your assumptions, and testing/evaluating your ideas until you have a winner.
WEB 207 Internet Marketing - 3 credits
Provides theoretical and practical insight into maximizing a company's marketing efforts online. Students will learn to create email marketing campaigns, optimize sites for search engines, build effective landing pages, manage social media presence, and conduct other online marketing activities. The course explores proven methods through case studies and practical exercises.
First-year classes in the Advertising Design degree program introduce digital imaging and vector graphics, drawing, color theory, typography, photography, logos, and Web page creation.
Second-year classes emphasize best practices, theory, and techniques associated with print design for advertising. Classes provide training in print production and copywriting as well as studies in concept development, advertising account management, and marketing and advertising techniques for print and Web.
The Associate Degree in Advertising Design program wraps up with studies in design business and portfolio building as well as a live online portfolio review and a capstone project. The online Associate program at Sessions College is one of the most comprehensive, creative online advertising degree programs available.
Advertising Design majors develop the ability to:
- Create sophisticated, appropriate color palettes and use color and contrast effectively in their work.
- Design and lay out typography for readability, impact, or expression.
- Create drawings in traditional media that show a command of proportion, perspective, and value contrast.
- Prepare images for professional publication with Photoshop retouching, correction, compositing, or collage.
- Create engaging and readable layout designs that attract the eye using fundamental design and composition techniques.
- Develop effective logo designs from a client brief using an iterative design process.
- Create simple, stylized graphics, icons, and illustrations in Illustrator.
- Manipulate framing, perspective, distance, and lighting to take professional-level digital photographs in a range of settings.
- Create standards-compliant Web page designs using HTML and CSS hand coding.
- Create consistent, engaging, and readable layouts in InDesign for multi-page print and electronic publications.
- Develop print advertising campaigns that communicate a consistent, engaging message over various publications and media.
- Apply an understanding of marketing principles, branding and identity principles, and best practices for communicating with specific audiences.
- Manage all aspects of the advertising design creation workflow (including concept development, research, design, account administration, and copywriting) to effectively prepare projects for professional use.
- Apply in their work an understanding of English composition, business writing, psychology, computer science, marketing, and art history.
- Write papers and presentations that demonstrate critical thinking, clear organization, and professional style, grammar, and spelling.
- Identify current areas of strength and prepare and maintain a portfolio of their best advertising design work.
- Develop competence in various advertising design media including posters, magazine ads, large-scale ads, print campaigns, and Internet campaigns.
Financial AidDid You Know? Eligible students entering Associate Degree programs may be entitled to Federal financial aid. Grants and loans can help you cover the cost of your education.
"A successful advertising campaign involves creative concept development, professional design work, and clear and persuasive communication of the message. The ad design and marketing courses in the program along with the portfolio development and capstone project will enable you to hit the ground innovating."Kristen Becker, Department Head of Advertising Design
Program graduates are prepared for entry-level positions as designers in the fields of advertising or marketing. Potential employers for Advertising Design graduates include advertising firms, technology companies, publishing, broadcast media companies, manufacturing, and Fortune 500 companies. Job titles include Graphic Designer, Creative Coordinator, Marketing Coordinator, and more.
Take advantage of our award-winning programs. They’re accredited, affordable, and delivered 100% online.
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Program At a Glance
Classes start in January, May, and August, with early start options in February, June, and October.
To apply, you'll need to complete our convenient online application and provide an application essay, official transcripts from high school OR for any college degree completed, and 5-10 samples of your art/design work. (Transcripts must be provided for any course you wish evaluated for credit transfer.)
Students entering the program are expected to have earned a high school diploma, GED, or state-approved home school equivalent. Any students under 18 years of age will need to provide the signed permission of a parent or guardian.
To take this program, you’ll need the following:
- Mac or Windows computer with an Internet connection.
- Adobe Photoshop, Illustrator, and InDesign CC software.
- MS word or equivalent application
- Your computer must meet software manufacturer requirements.
- Basic drawing and painting supplies including pencils, charcoal, newsprint, and sketch paper.
- Webcam, headphones or speaker, VPN connection, and microphone connected to the computer for live proctored exams.
Student discount on Adobe Creative Cloud software is available to enrolled students.
The tuition for full-time Associate Degree students is as follows:
|Associate of Occupational Studies (AOS) Program|
|$325 per credit|
|$3,900 per semester|
|$11,700 per year|
|$23,400 total program tuition|
Tuition for part-time students is $350/credit and paid by semester. Federal financial aid available for eligible students. Ask about our $500-$2,000 scholarships for exemplary applicants.
A $200 registration fee is required to process your enrollment in the program. Registration fees are nonrefundable after 5 days from the scheduled beginning of program orientation. See Associate Degree Tuition and Payment options.