Design Career Guide
Looking for a longer term career path as a creative? An art director is a supervisor responsible for making decisions for a company’s brand and managing a team of creative professionals. Whenever you have a team of artists, designers, or photographers, you need an art director to provide strategic, high-level vision, creative management, and day-to-day judgments about what works and what needs… more work.
Art Directors: Leading the creative team
Q: WHAT SKILLS DO I NEED?
The most obvious requirement for the job is experience. You must have worked in design for a number of years and learned how to work for different clients, how to design for one client across many different platforms, and how to manage not just projects but other artists and designers too. Most likely, you’ll have distinguished yourself as a designer, perhaps even won some awards. Now you are ready to apply that knowledge to something bigger—getting a whole team of designers to carry out your vision, or imparting a new, consistent look to a company’s entire visual identity.
At a minimum, the art director role requires outstanding design skills and production knowledge. At higher levels, an art director is the interface between creative and business or management functions. They are often de facto project managers. They are responsible for large-scale endeavors, and so the position brings risks and rewards.
Q: WHERE CAN I RESEARCH JOBS?
Q: WHAT ARE THE CAREER AND SALARY EXPECTATIONS?
ART DIRECTOR SALARY: According to the U.S. Bureau of Labor Statistics, the 2014 median salary for Art Directors was $85,610.
The Bureau of Labor Statistics states that the majority of art directors work in advertising and public relations, followed by publishing, design services, and the motion picture industry. Most art directors start out as “graphic designers, fine artists, editors, or photographers” and serve in that capacity before earning the chance to become an art director.
According to Indeed.com, the median annual salary for an art director in 2014 was $68,000. The U.S. Bureau of Labor Statistics lists the 2014 median salary for Art Directors as $85,610. Oddly enough, employment of art directors is predicted to grow 2 percent from 2012 to 2022. Certainly more designers are working independently, but will designers need require fewer senior art directors to guide their work?
Q: HOW DO I GET STARTED?
Sample Job Description
Do you have what it takes? Here is a typical job description for an art director:
Taste the Food – Chicago, Illinois
Job Description: Taste the Food is the leading brand for healthy home cooks. An internationally known publisher of recipes and dietary information, our brand is manifest through magazines, digital media, social media, and education programs. We are looking for an art director to provide consistent brand direction and design leadership across platforms.
- 5+ years of professional experience in the industry
- Exceptional typography and layout skills
- Ability to conceptualize and direct creative photoshoots end to end
- Knowledge of print (Adobe Photoshop, Illustrator, InDesign) and Web (HTML, Dreamweaver, Flash, etc.)
- Ability to manage projects, meet deadlines, and manage in-house and freelance creative resources
- Positive and collaborative style that will embody our brand for a healthy, positive lifestyle