Advanced Graphic Design Course
Graphic Design II
Graphic design is the art of visual communication, the visual representation of ideas or concepts. In this advanced graphic design course, you'll study the movements that shaped today's design world. Working with a professional designer, you'll discover how to conceptualize projects, reinvent clichés, distill complex information, and motivate your audience. Class assignments include postage design, annual report layout, poster and book design, an art poster, and a direct mail piece.
Grow your portfolio with advanced graphic design projects
Instructor-Led CourseFeedback from design professionals
Creative ProjectsStretch your skills, grow your portfolio
Learn at Your Own PaceSelf-paced and scheduled programs available
1 - Movements in Design
What is this thing called graphic design? Lesson One explores the economic, cultural, and political context of today's graphic design styles. The lesson begins with an analysis of graphic design: its role in visual communication, cultural influence, political origins, role in business innovation, and governing aesthetic principles. Then you'll take a journey through some of the major 20th century movements that shaped today's visual landscape, including Expressionism, Art Nouveau, Avante Garde, Modernism, Bauhaus, Futurism, Surrealism, and Post-Modernism.
Project - Retro stamp design
2 - Thinking Design
At a fundamental level, design is about problem-solving: finding a solution to a client or employer's problem. Lesson Two examines concepts, principles, and working strategies for thinking through your designs to ensure that your projects start out on the right track. Global design principles and the role of consistency, constancy, and the exposure effect are discussed, as well as how the creative process fits into professional working practices.
Project - Annual report
3 - Constructing Creativity
Graphic designers as the blue-collar workers of the art world. Lesson Three looks at the building blocks of a design project: investigating the nature of creativity, mapping out stages in the design process, and looking at how cliches can be transformed to create something new. You will study some tried-and-true methods used—and reused—to orchestrate design elements into a distinctive and memorable message.
Project - Book cover design
4 - Color and Composition
Every graphic designer's skillset should include a mastery of color and composition. Lesson Four focuses on proportion, balance, and perspective, looking at examples of geometrical composition that have stood the test of time and are considered design classics. Architects and engineers utilize geometry throughout the planning and organization of projects, so you'll borrow a leaf from their book. Also discussed are some major concepts in effective color usage.
Project - Poster design
5 - Envisioning Design
The true test for any graphic designer is the ability to condense a mass of complex information and graphic content into a simple message. Maps, diagrams, posters, and advertisements all require designers to "envision information" by creating a clear, aesthetically balanced communication. Lesson Five examines techniques for effective information design: catching the eye, highlighting, type design, layering, closure, figure-ground relationships, and more.
Project - Map design
6 - The Context of Design
Graphic design derives meaning from its context. As a designer, you must apply everything you know about the physical, cognitive, social, and cultural world to create your communications. Lesson Six examines how to use social/political messages in your media environment—politics, satire, and wit—to shape your work. The course closes with a design veteran's thoughts on the core competencies for a career in graphic design.
Project - Direct mail design
- Develop graphic design work and concepts based on professional creative approaches and techniques.
- Apply traditional and digital design techniques to create polished graphic design pieces.
- Select and set typography to communicate a specific message in logo designs and page layouts.
- Use knowledge of the characteristics of type to create cohesive and expressive logo designs.
- Use a layout grid and professional layout rules to design engaging magazine covers, article spreads, book covers, and book chapter pages.
- Create magazine and book layout designs with a clear visual hierarchy of information.
- Create a basic three-dimensional product packaging design working from a client brief.
- Incorporate existing brand rules into product packaging designs and other graphic design projects.
- Develop an understanding of how to manage the graphic designer/client/vendor relationship, including promotion and billing.
- Organize work for use in physical and online design portfolios and produce a final portfolio piece that involves printing, labeling, package design, and photography.
Interested in this course? Scheduled and self-paced enrollment options are available. Ask Admissions about taking this course as part of a degree or certificate program.
|Course Level||Classes start||Registration Fee||Technology Fee||Tuition|
3 credits, 15 weeks
|Jan, May, Aug||$200||$50/semester||$375/credit|
60 clock hours, 3 months access
|Enroll today, start tomorrow||$50||$25/course||$524|
|* Registration fees are nonrefundable after 5 days from enrollment. All tuition includes a digital materials fee for updates to course or program content.|
|** Effective Sept 1st, 2016, all non-matriculated degree course students will be required to pay a $50/semester technology fee, and vocational course students will be required to pay a $25/course technology fee.|
Software and Supplies
To take this course you'll need:
- Computer with Internet connection.
- Adobe Photoshop, Illustrator, and InDesign.
- Basic experience in the above software.