Learn Market Research from the Pros at Pyrex
by Margaret Penney | April 5, 2017
A good designer not only relies on their own topical research but also seeks the opinions of others. This research is called market research and is an important first step to take in order to make designs that are suited for the current culture.
Nowhere is market research more important than for products of utility and for the home. Mid-century designers, manufacturers, and advertisers recognized this and devoted much time and energy into developing and refining the art of market research. In the 1960s market research was booming and interest in it was also mainstream.
In the 1960s market research was booming and interest in it was also mainstream. At that time, Pyrex Corningware made a short film introducing their own coffee pot research with the women of America entitled “American Women Partners in Research.” The film has much useful information and provides a good introduction to market research. It’s also a wonderful window into the world of 1960s America that is both interesting and entertaining.
Margaret Penney is a former Managing Editor of Notes on Design. Margaret is a teacher, designer, writer and new media artist and founder of Hello Creative Co. Read more articles by Margaret.
Are you interested in sharpening your business skills? Sessions College offers a wide range of advertising and marketing courses. Contact Admissions for more information.
Recent Articles